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posted on:
7/15/2012 9:22:40 PM EST
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Internet Marketing “The Catch”
internet marketing tips, marketing tips
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Internet Marketing
“The Catch!”
By: Susan Boston
Have you ever just plain stumbled upon something and it taught you a lot, made you think, pissed you off and made you realize things? This is exactly what this book is about.
Warning
Prepare yourself to learn, think, be pissed off and realize stuff, some you will be glad you realized some you won’t however; all in all you need to know.
With that being said let’s get started! There is no need to grab a pen and paper (unless of course you want too). This is more of a thinking process than anything.
I hope you learn, think, enjoy and if you do please point your friends to this as well.
Big Dogs Eat Little Dogs
Yes I know gross but not what you might be envisioning at this moment.
In my neighborhood there was this small mom and pop grocery store. They had a nice little variety of stuff and most people shopped there. Next to this mom and pop store was a huge lot. This lot took up about 3/4s of the whole block.
The owners of the mom and pop store use to look at that empty lot and dream of what all they could do if they owned that lot. Then one day…
This for sale sign came down on the empty lot. Rumors had been flying around a big chain store had bought the property. Mom and Pop surely wished it had just stayed a rumor however; as luck would have it sure enough the building started on this super huge store.
To make a longer as well as sadder story shorter, Mom and Pop went out of business. Why?
It wasn’t because they didn’t work hard or advertise for that matter. It wasn’t because they didn’t get up every single day and work day in and day out it was because
They were out gunned!
The super store has more products, more money to spend on ads and on top of that could afford the best minds in the country to lay out a business plan for them.
Sure Mom and Pop still had a few die hard customers that would not even think about abandoning them sadly enough the big store pushed and pushed until they overcame the small local store.
I have news for you…
The Truth
The gurus as they are called (not crazy about that word) are the super stores and you my friend are the Mom and Pop store. It is and always has been a force of nature the most powerful wins and Internet Marketing is no different.
There are major myths and truths in Internet Marketing that you need to know. These myths and truths are targeted toward the new marketer and those that have done marketing for some time and have gotten nowhere.
Truths, Near Truths and Outright Lies
Advertising What Is Best
How To Beat The Super Stores (Gurus)
Truths, Near Truths and Outright Lies
There is so much in each one of the categories that to write everything about everyone I would have to write a book as thick as War and Peace. I really don’t want to write that long and I’m guessing you don’t want to read that long either. This is why we will touch on the main problems or ideals behind each.
Myths in Internet Marketing are thought of by new people as the gospel. The marketers that have been around for a while but haven’t made it to the top see Myths as a doable theory.
Both are wrong.
Lie:
You have heard it said I’m sure, “You can succeed with this and do nothing at all, never even lifting a finger.” Poppy-cock!
There is no way this happens it’s just an out and out lie. With anything you do on line as a businesses you must work it, never believe when someone tells you that you don’t have to do anything!
Lie:
You can build your business 100% for free there is no such thing. Get that out of your mind right here and now. It takes either time or money and both cost!
Near Truth:
It is all in the numbers where advertising is concerned it’s not in the numbers it’s in the quality OF those numbers. You can have ten thousand people visit but if they buy nothing then you still lose, big numbers or not.
By the same token you could have 100 visitors and have 1 or 2 buy.
Why?
You managed to get your offer in front of the right person. Higher numbers only give you more hits it’s no guarantee of buyers.
Best way to do this? Paid per Click (organic clicks)
You can pay someone for getting you hits that go nowhere and get a lot of them or you can pay some and use PPC and get targeted leads that actually are looking for what you have and want to buy. This just makes sense…
Doesn’t it?
There is actually so much you need to know in marketing and it does in all honesty take you some time to learn it all but if I had to pick the three most important things you need to learn first it wouldn’t be the 3 you would think.
The First Things You Should Learn
Average Visitor Value
Tracking
SEO or have it out sourced
Average Visitor Value
This is how you find your AVV (Average Visitor Value)
(The number of sales you have, times price) Then you divide that by (The number of unique visitors to your sight) this equals visitor value.
The actual formula would look like this:
(x amount of sales x price) / (x amount of unique visitors to your site) =Visitor Value
Example:
You have 1000 sales at a price of 100 dollars
You had 50,000 visitors each of your visitors would have an average visitor value of 2 dollars.
This means that you could spend 2 dollars per visitor on advertising and break even. If you spend 1.00 per person for ads you would come out ahead.
This is something you need to study and restudy and get down pat. This is the only way you can gauge what you can spend on advertising and not go in the hole!
The second most important thing you can do is to track your ads. If you don’t track where your leads are coming from then you are going to lose a lot of money and you will lose it fast.
Be sure and Track, Track, Track!!!
Where SEO is concerned this is the single most important thing you need for your website. SEO Optimization goes on after your advertising has run out. You can learn it or outsource it for someone else to do for you. Whichever way you do it just be SURE and do it.
SEO is like advertising set on auto. If you page is set up right every time someone does a search on the subject matter of your website or blog they will see you right there at the top. How great is that?
If you sight is past the number 3 ranking then it’s not doing you any good at all. It is proven that most people do not look past the number 3 position when they do a search 4 at the very least. You have to be on top if you want…
TO BE ON TOP!
Now the catch, what you have been waiting on and here it is:
The catch is all this information I have showed you the formula and all IS what the big dogs do! Starting with the formula. That is the one most important thing it takes to make any business on line or off for that matter to work. The catch is this how many of the gurus have ever told you this? I’m guessing that most didn’t tell you. They told you where you could buy their next book, video, course or webinar but nothing about the Average Visitor Value.
In addition your up line never told you not because they didn’t want you to know but because 98% of all up lines out there don’t know about it either.
If you think that I am kidding about this just do a search on (average visitor value) check what I am telling you out do your due diligence I don’t mind at all.
If you would like to talk to me and learn from me and let me learn from you please contact me.
If you want a mentor and friend that will tell you the way it is and pull no punches then let’s get together.
I also have a free gift of education for you. Enjoy it.
Click here for your gift
Bless you all,
Susan Boston
Skype: susanjboston
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