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posted on:
3/22/2012 12:09:35 AM EST
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What Do You Look For In An Opportunity?
On-line opportunities, on-line business considerations, marketing, how to succeed
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Why People Look For On-Line Opportunities
People look for, or consider, on-line business opportunities for a wide range of reasons.
However, the underlying reasons can be grouped into 4 broad categories:
1. To generate additional income to assist with “household expenditure”;
2. As a way to utilise “free time” in a positive way (and generate some income);
3. To generate income that will replace current “job” income and improve life-style choices; or
4. To develop a significant (and probably multiple) income stream which will significantly increase standard of living and life-style.
People then make decisions based on the opportunities presented, and which of these opportunities “best fits” with the underlying reason. However, as a general rule, the selection of an opportunity will exhibit common features.
What Should People Look For In On-Line Opportunities?
What people “should” look for is different to what people “do” look for in an opportunity. This is especially applicable to people just commencing their “search” for an opportunity, or those relatively new to the on-line business world. Those who have been around a while have “learned by experience” what to look for and are generally more adept at finding opportunities that align with what they “should” be looking for.
Let’s face it, marketing is the key to driving traffic to a particular opportunity, and hype will tend to “highlight” the upside potential and outcomes, coupled with an “anyone can do it” catch-cry. I have no issue with marketing – it is used all the time in business either on or off line. However, for “first-timers” or relatively new members to the on-line world this marketing tends to influence them to make an “emotional” decision to join rather than a “pragmatic” one.
So what do I believe to be the key considerations someone should make before selecting an on-line opportunity? Here they are:
1. Training (Marketing Skills) – For “first timers” and new people to the on-line business world, the main consideration should be access to training/support to ensure the transition to “selling/marketing” products or services on line is as smooth as possible. As experienced on-line marketers know (some through experiences they’d rather forget), marketing on-line to drive traffic to your business and to “close” sales is not simply a process of setting up a website and waiting. “If you build it, they will come” does not work on-line. So make sure that the first business you enter into (or if you are struggling in your current business) has solid training in marketing on-line as part of its “offer”. This will prove invaluable in terms of getting you up and running. It will also provide the foundation to build upon and to enable you to move into other businesses more successfully.
2. Product – The product you market should be one that you know well or would use. This is just common sense. If you are going to market something then you should use it. If you are not prepared to then don’t get into that business. Think of it this way – would you buy a butcher’s shop if you are a vegetarian? So make certain that it is a product that you would use and can then market with passion based on your experience with it.
3. Compensation Plan (Cost Covering) – The ideal opportunity should enable you to recover your “out goings” in as short a time as possible. Why? Because the quicker you can cover your costs, the quicker you can start generating income (profit). Just as important, it secures your “base” in the on-line market place and you are less likely to “churn” from one program to another chasing the “perfect business”. In the end a churn approach will cost you more money, time to achieve your goal will be increased, and it increases the probability that you will leave the “on-line” environment completely and claim that “on-line opportunities” don’t work. So look for a program that requires a minimal amount of “product sale” (of the same product you have purchased) to cover your costs. Think of it this way – if you could cover your ongoing costs with 2 or 3 sales, or you needed to make 10, which one makes more sense?
4. Compensation Plan (Ongoing) – Once your costs are covered, the compensation plan should enable you to achieve your goal in the quickest time possible. This can only be assessed by fully understanding the compensation plan. Therefore it is important that the opportunity you are considering clearly lays out in detail (with examples) how you will generate income before you sign up and spend your cash. If this information is not available then I would suggest you need to find another business, unless you are an experienced marketer. Ideally, you will also be able to see how much “participants” are generating (a full income disclosure), but this is not something most companies will share.
5. Credibility of Company – Finally, do some research on line of the opportunity that meets the criteria above. Be warned however, that you will find a lot of information that either supports or criticises the opportunity. So take what is said with a “grain of salt” and apply some common sense to the research.
Other Opportunities – Pre-Launch Businesses
You will possibly come across opportunities that are in pre-launch. Some of these will offer the opportunity to get in at “ground floor” and benefit from the launch process. However, you should apply the same considerations outlined above with ONE EXCEPTION – I strongly recommend that you should not pay any money to sign up for a pre-launch opportunity. The reason for this is that information about the opportunity may not be as extensive as an operating business (this is often done for commercial reasons to protect the “uniqueness” of the program from competitors – and I have no issue with this). Therefore, when it is launched you can then determine/decide if the opportunity measures up to the expectations found during the consideration process. If it doesn’t then you can withdraw from the program without losing any money.
Summary
If you apply the above considerations then you should have a greater level of success in achieving your goals. I am not suggesting that this will occur, but it will help you minimise the risk in the on-line business world.
And my final point – seek out on line communities that provide forums, support, and tools to help you build your business regardless of what your business is.
To help you on your way:
This opportunity offers a business that is built on “marketing strategies and training”, has low entry cost which can be covered with just a single product sale (so considerations 1, 2 and 3 are all covered in one opportunity). goo.gl/WqavH
If you are looking for a pre-launch opportunity (April launches) then check out these 2 (no pre-payment required). goo.gl/M0iNd or signup.wazzub.info/?lrRef=2c1cabfe
If you are looking for an onsite forum then you can’t go past IBO Tool Box (it’s free). goo.gl/R9MiD
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