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Jack Shea
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Jack Shea   My Press Releases

Do you think cutting back on advertising is your answer?

Published on 1/20/2014
For additional information  Click Here

Feeling the economic pinch many businesses are looking for ways to stream line their expenses and add dollars to their bottom line. When a business starts to look at what can be trimmed besides labor and utilities online advertising is one of the top expenses. Cutting back on this can be a big mistake. This usually results in only short term savings and as sales start dropping off where do you cut next.

Eliminating your online advertising consulting firm will no doubt save you some big dollars immediately. But are you prepared to invest the time to learn the art and science of SEO? This is where it becomes a catch 22. Oh you can spend hours upon hours trying to teach yourself with no guarantee you will figure it out.

Be aware that just because you have a fancy website and a great product or service if no one visits your site then what. Who are you going to learn the necessary strategies to capture top positions on Google from and what about all the other components that need to be in place to keep your existing customers satisfied and bring in new customers?

Who is going to write all the content for blank>your autoresponder emails and how about that newsletter that keeps your customers up to date with all your great offers and new products and services? Another option is to learn Google pay per click online advertising. This is not as easy as it looks, you really have to understand how keywords are searched and what your competition is doing.

These are just some of the SEO strategies you will need to learn, there are many more that require step by step implementation for your online advertising campaign to be a success. Visit the link below for more tips on online adverting strategies.

Your Business Mentor

Jack Shea
Inflation Insurance

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