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Why Branded Promotional Pens Are Great For Advertising

Published on 10/21/2015
For additional information  Click Here

It is becoming increasingly necessary for companies to think of innovative ways of reaching out to their existing and potential customers. This is where branded promotional pens come in. For many years, these have proven to be a fantastic addition to advertising campaigns and are perfect for companies wanting to give themselves a little boost. The main reason that pens are so good for advertising is that they can be used in a variety of different ways.

  • Giveaways
    These pens make fantastic giveaways to both new and existing customers, as they’re compact enough to carry around. The next time you meet with your customers, just hand one over. This is particularly easy if you need them to sign or write something down – just tell them to keep it when they try to hand the biro back! If you give new customers a welcome pack, they also make a fantastic and useful addition.

  • Tradeshows or Events
    When presenting at tradeshows and other events, having branded items that you can hand out to potential customers is a must. The problem with most items is that they tend to be quite large and bulky, so many people throw them out or leave them behind. The great thing about pens is that they’re relatively compact – they can be slipped into a bag or pocket with ease, making them likely to be kept.

  • Employees Provide each of your employees with a stash of pens. This way, whenever they’re working they’ll promote your brand – people will take notice when your employees are using the biros and, if they accidentally get left behind, they’ll help to job the person’s memory! This will also ensure that people aren’t wondering around the office, looking for something to write with, as they’ll have a stash in their desk drawer.


In all of these options, the general idea is that your customers will take notice of these branded promotional pens and take a closer look at the branding. To ensure that this is the case, however, it’s important that you’ve considered all the relevant factors – will the biro get your message across; will people actually use it; and does it reflect your desired image (to name a few)? It’s important that you have answered these questions during the initial design phase.

There are also some other guidelines that should be kept in mind to ensure that you’re choosing the best possible pens for your needs. Don’t just look at one or two – you need to look at a variety to ensure that you’ve picked the best possible one. Don’t go for cheap and nasty biros – no one will keep an item that isn’t made of quality materials. And don’t be afraid to look for value for money – after all, you need to select items that meet your budget.

We hope that this article has given you some inspiration for using branded promotional pens in your advertising campaign. As you can see, they can be used in a variety of ways to ensure that your company’s name and brand is always visible to existing and potential customers. There’s really nothing stopping you from ordering in bulk and just using the pens as needed – this is a great way to save some money and ensure they’re always on hand!

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