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Tony Gibson
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Tony Gibson   My Press Releases

Confused About Email Marketing? These Tips Can Help!

Published on 8/22/2015
For additional information  Click Here

Business owners tend to always be looking for new ways to increase sales and bring in new customers. If you consider this to be true of your company, consider a different approach to marketing such as email marketing. Keep reading to find out how email marketing can help your business.

TIP! Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you.

Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.

 

If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.

TIP! Always have one clear message in each email. Don't overwhelm your reader with a ton of text! Develop one key message and ensure it's short and brief.

Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they've signed up. The third email should contain their first newsletter and their special offer.

 

Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.

TIP! If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date.

Consider following up with a rumor that a sale is about to end. Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.

An email marketing campaign is easy to set up and relatively cheap. Email marketing can also improve your sales. If you are not reaping the benefits from using this method for your business, you should consider doing so immediately. Use what you've learned here to build a sound strategy that boosts your sales exponentially.

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