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Vondrick Harrison
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Vondrick Harrison   My Press Releases

How to Use Social Proof to Increase Your Opt-In Rate

Published on 7/10/2017
For additional information  Click Here

How to Use Social Proof to Increase Your Opt-In Rate 

 

How do you build your social proof?

  1. Testimonials Send a request to your list asking for testimonials that pertain to your email list. You can do this via a survey format or a written testimonial that explains how something that was sent to them affected their business. You might even offer links back to the other people's websites if this applies to your audience to help improve your authority quotient. The survey will provide you with stats and the written explanation will lend itself to the emotion of your reader.                                                                                                                 
  2. List Member Numbers If you have managed to build a fairly large list, say so. Adding something to an opt-in box like "Join the 50,000 smart members who never miss out on widget news" will be a great thing to add to help encourage more people to sign up. If you do not have a large number of people you can leave out the number and still put something like "Join the other smart subscribers who never miss out on widget news."                                         
  3. Get Tweets after Sign Up Using specialized third party software you can also run a tweet feed right on the opt-in page. This shows live what people are saying about your email list and your business. The way to rev this up is to use a Pay with Tweet app that requires that they tweet their sign up news to get the free gift.                                                                                  
  4. Mention Monthly Reader Counts Even if you don't have a large list yet but you have a popular website you can add this number up over the years to use in your reader counts. For example, "See what over 100,000 visitors have seen." 5. Rev Up Your Social Media Profiles We all can use some help on our social media profiles. Social media networks are always adding new features so don't think that once you create your profile you're done. Make sure to check in periodically to see how you can optimize your profiles. Ask for testimonials on LinkedIn.com, add video, publish posts, share everything, and engage with others. The more you do, with purpose, the more you'll get out of it. Getting social proof you need will show you how important your email list is. It will advance your list to authority status fast if you keep it up and don't forget to update the numbers as they increase. It's important to always keep improving as you learn more about your audience, your products, your services, and how search engines work. For this week I want you to think about how our Rev Your Business emails have helped you. What is one thing you have taken away and used in your business? What affect did it have? I'd love to hear your stories! So ready? Set? REV it up!

 

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