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Tom Riach
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Tom Riach   My Press Releases

Wealth 34 : Repetition Repetition Repetition

Published on 1/6/2015
For additional information  Click Here


Repetition Repetition Repetition” is the 34th in my 'Wealth' series of original copyrighted WakeUp2Wealth Press Releases written by Tom Riach (that's me above) from my home in the sunny south of Portugal.

Wake Up 2 Wealth

Wake Up 2 Wealth's Daily View Of The World!


And just what do you think you are doing boy!” The words boomed in my ear. I jumped, oh crikes, caught cribbing my Latin exam! The text book which I had been surreptitiously trying to consult under the desk fell to the floor (these were pre-Google days)! and the master who had crept up behind me twisted my ear and stared at me accusingly. But I was nothing if not a quick-witted little sod. Scrabbling to retrieve the fallen book I looked up and, all innocence, I chirped, “Just looking up an answer sir!” Much hilarity in the class. Now this is where I must point out that the master in question was one of the more recent graduates to his profession and, as such, less experienced in dealing with wayward young runts given to using their intellect in directions other than those welcomed by the school. He made the cardinal error of entering into a conversation – big mistake. “That's cheating, he said.” “No it's not sir.” “Well what is it if it's not cheating?” “It's doing what you have always taught us to do sir.” “I never taught you to cheat.” “No sir but you did teach us that whenever there was anything we didn't know then we should look it up - and that's what I was doing!”

The soaring ego I experienced from my classmates' raucous reception to my classic punchline was instantly deflated by the beating which followed. Nursing reddened palms in the corridor outside the class from which I had been spectacularly ejected, with an imprint of the teacher's boot on my backside to prove it (he wasn't such a greenhorn after all), I pondered exactly how I was supposed to be able to write in that condition, the one thousand lines I had been assigned to complete at detention later that evening. But in the event, write them I did. One thousand times, “O me miserum, dolor hic tibi proderit me.” I would hesitate to describe the words as my favourite Latin quote given the circumstance pertaining to my learning of them – but they are my best remembered ones! They translate as, “Woe is me, some day this pain will be useful to me.” - and by golly that is indeed true. A good life lesson learned.

But I also learned the line - “O me miserum, dolor hic tibi proderit me,” rather well and, while many quotes learned and facts accumulated over time, have slipped from my recollection, I have never forgotten it. And I never will. It is etched deep into my subconscious, placed there courtesy of those one thousand repetitive writings of it. Placed there by the Power of Repetition.

POWER POINT - “Repetition is the single most powerful tool in memory retention.”

Take my word for it. I'm not the kind of guy to mess about. Check me out by CLICKING ON the photo below.

Repetition Repetition Repetition

That's me on the right, on stage at Vilamoura Casino presenting awards in my capacity as consultant to a major leisure and tourism company.

You can Contact me and arrange a FREE chat with me NOW! - Go to Contacts section at the bottom of this article.


It won't have escaped your notice that the title of this chapter, Repetition Repetition Repetition, is itself an example of …. repetition! Therefore, you should remember it well because, as with anything at all that you have ever learned in your life, there is a good liklihood that some kind of repetition was involved in the process. And repetition is not only recognised as the powerful memory training tool that it is by school teachers intent on both punishing and educating their errant pupils, it is widely acknowledged and used in all areas of life. Sporting activities are a prime example, practicing a skill repetitively until it is mastered, and the world of advertising and promotion is another. Repetition is manifested daily in all kinds of media and particularly so in TV advertising. How often does the same advert appear? How many popular jingles can you recite or sing? It's no different from being that school pupil repeatedly writing the lines or others, better behaved perhaps, repeating aloud multiplication tables and other arithmetical, historical, geographical and grammatical facts and formulae.To this day they all remember their work and studies through the repetitive listening to, reading and writing down of the material. Simple!

In formal sales training I was taught the importance of repeating the sales message several times to prospects and clients. Early on, I often thought that such repetition was kind of insulting to the intelligence of the listener but, as any psychologist will tell you, far from it. Regardless of our level of education or intellect we all respond positively to repetition. So it's a fact, repetition works.

There's also great relevance to anyone promoting in any area of business, commerce, personal, charitable or leisure activity. Their promotional material should contain repetition. It should contain repetition in two respects :

  • Verbally - Use of words, message, expressions, slogans, terminology

  • Visually – Lay out, theme, identity, appearance, brand

    All give the presentation a message and identity which, just like the TV jingles, audiences recognise and respond to. By using repetition there is

  • A better chance of reaching a wider audience

  • A better chance of being noticed and remembered

    So whatever your profession or activity and whoever your target audience -

  • It pays to use repetition!

  • It pays to use repetition!

  • It pays to use repetition!

    I live and 'work' in the sunny south of Portugal. Need I say more?

This is my 'office'!

Repetition Repetition Repetition

Click on Joseph T.Riach, Freelance Writer to learn more about the author or to inquire regarding his work or commissions.


is an original copyrighted Tom Riach press release, short and to the point. I hope you enjoyed reading about ”Repetition Repetition Repetition” and found it informative/entertaining. To learn more or to get in touch with me please visit me on my website at WAKE UP 2 WEALTH.

See you there! Regards, Tom.

© Copyright Joseph T.Riach 1998-2015. All rights reserved.

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