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Tom Riach
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Tom Riach   My Press Releases

To Rival Brand Pope

Published on 9/28/2016
For additional information  Click Here


"To Rival Brand Pope” is the 5th in my Tom's Autumn Rambles series of original copyright press releases sent from my happy home in the sunny south of Portugal

Toms Autumn Rambles with Josaeph Tom Riach


I have as much authority as the Pope … I just don't have as many people who believe it” is a famous George Carlin one-liner. But like so much classic comedy the humour lies in the astute observation of, and reference to, real life. For while it's relatively easy for anyone to speak with apparent authority (just listen in at any after-work happy hour), it's a different matter entirely to have people believe you!

Which of these statements, for instance, are you most likely to respond positively to : “I know what I'm speaking about, ” or “Trust him his experience is valuable.”

If you picked the second option then you probably did so because it is a second party recommendation and any second, or third, party recommendation is bound to carry more authority than self promotion. (Of course the person giving the recommendation must themselves be credible! Hence the desirability of multiple endorsements in the absence of any one widely acknowledged reliable authority).

And this “Trust him ...” option is worded with particularly strength. It highlights three powerful and desirable attributes ... trust, experience, value ... the inference in the recommendation being that you can depend on this individual (or company) to do what they say they will do, they know what they're doing, have done it before with integrity and excellence and will deliver a quality product or service.

So, just as you would prefer to deal with an individual or an entity reliably referred to you in this way, it is commercially wise to strive for recognition of your own brand by way of establishing its authority. Make your enterprise best in class and generate for yourself, your company, your product or service, enthusiastic second and third party recommendations. It might take a millennium or two to rival the authoritative status of brand Pope, but work at it. Rome wasn't built in a day!

I am Tom Riach. I live and write in the sunny south of Portugal.


For many years I have run my WAKE UP LEISURE AND LEARNING BREAK (click on) where I talk of success and of creating serious wealth. Or send for my MASTERING THE ART OF MAKING MONEY Amazon best-seller, it's packed with my secrets of success and exact details of how I earned a fortune as a Super Achiever. Click the image below.

Mastering the Art of Making Money, Joseph T.Riach


….. and see what my readers say HERE! (click on)


TO RIVAL BRAND POPE is an original copyright Tom Riach press release, short and to the point. I hope you enjoyed reading it and found it informative and/or entertaining. To learn more or to get in touch with me please visit me on my website at WAKE UP 2 WEALTH.

See you there! Regards, Tom.

© Copyright Joseph T.Riach 1998-2016. All rights reserved.

Your input is appreciated so please comment on “To Rival Brand Pope”


It took me some years to establish myself in business but I believe that in life only the most resolute of tryers will prevail and after several years of a bank account in a permanent state of cardiac arrest my perseverance began to pay!

I became a successful Business Consultant, Investment Adviser and award-winning Salesperson and Marketing Professional and I coined the term 'Creative Solutions' to describe my work in devising and implementing innovative approaches to situations in business, commerce and industry (some call it touble-shooting). From my successes I grew my own group of small companies.

By later years I had realised that sheer sweat and toil did not represent the smartest or swiftest routes to wealth. Entrepreneurs, I observed, had always existed able to create fortunes from little apparent effort and I became increasingly fascinated by this phenomenon. I set out to emulate this approach and such was my success that by 1996 I could 'retire' at an early age to the tranquility and calm of South West France. I later moved on to Southern Portugal.

CONTACT ME – I'll be thrilled to hear from you!

The life of which you dream is HERE within your grasp!

© Copyright Joseph T.Riach 1998-2016. All rights reserved.


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