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Tom Riach
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Tom Riach   My Press Releases

A Train Set Named Emotion

Published on 10/14/2016
For additional information  Click Here


"A Train Set Named Emotion” is the 6th in my Tom's Autumn Rambles series of original copyright press releases sent from my happy home in the sunny south of Portugal

Toms Autumn Rambles with Joseph T.Riach


Much as I wished for it, I never in childhood became the owner of an electric train set. So handling the precision-crafted model locomotive kindled in me a nostalgia for those days long gone. I realised of course that buying the replica would not bring back those times yet, despite that, I would easily have purchased the beautiful toy had the shop assistant understood my yearning and made even a cursory effort to tap into my underlying emotion. But she didn't, she concentrated only on selling me features of the product, and her chance of a sale was gone!

The episode reminded me of the powerful sway that our emotions hold over us in buying situations.

Has anyone for example ever bought security alarms other than through fear of being victim to a break in or possible assault? Was a bed ever purchased where the buyer hadn't envisaged themselves comfortably tucked up in it? Did life insurance ever sell without a graphic scenario of bleak consequences being seeded in the buyer's mind? And what about an investment without the prospect of gain? Or would you pay a sports channel subscription fee if you expected to be bored by watching? - no, your expectation of your purchase is one of excitement and pleasure!

So be it joy, fear, greed, desire, anger, sadness or surprise, or whichever of the many other human emotions, it's necessary when on the other side of the equation as a seller to understand the need to target the emotional response of your buyer. Do this by asking questions. 'Why' is powerful, then paint word pictures or visually present real ones to ignite the buyer's dominant emotion. Highlight the benefits of your goods or services rather than the features. Appealing to emotions is everything.

I for instance don't miss the things of my youth as much as I miss my youth itself. So I did return to the shop and bought the train set. My emotional driver? Compassion for the ineptitude of the sales girl!

Aa-a-all aboard ... Toot-toot!!

I am Tom Riach. I live and play with my train in the sunny south of Portugal.


For many years I have run my WAKE UP LEISURE AND LEARNING BREAKS  (click on) where I talk of success and of creating serious wealth. Or send for my MASTERING THE ART OF MAKING MONEY Amazon best-seller, it's packed with my secrets of success and exact details of how I earned a fortune as a Super Achiever. Click the image below.

Mastering the Art of Making Money, Joseph T.Riach


….. and see what my readers say HERE! (click on)


A TRAIN SET NAMED EMOTION is an original copyright Tom Riach press release, short and to the point. I hope you enjoyed reading it and found it informative and/or entertaining. To learn more or to get in touch with me please visit me on my website at WAKE UP 2 WEALTH.

See you there! Regards, Tom.

© Copyright Joseph T.Riach 1998-2016. All rights reserved.

Your input is appreciated so please comment on “A Train Set Named Emotion”



It took me some years to establish myself in business but I believe that in life only the most resolute of tryers will prevail and after several years of a bank account in a permanent state of cardiac arrest my perseverance began to pay!

I became a successful Business Consultant, Investment Adviser and award-winning Salesperson and Marketing Professional and I coined the term 'Creative Solutions' to describe my work in devising and implementing innovative approaches to situations in business, commerce and industry (some call it touble-shooting). From my successes I grew my own group of small companies.

By later years I had realised that sheer sweat and toil did not represent the smartest or swiftest routes to wealth. Entrepreneurs, I observed, had always existed able to create fortunes from little apparent effort and I became increasingly fascinated by this phenomenon. I set out to emulate this approach and such was my success that by 1996 I could 'retire' at an early age to the tranquility and calm of South West France. I later moved on to Southern Portugal.

CONTACT ME – I'll be thrilled to hear from you!

The life of which you dream is HERE within your grasp!

© Copyright Joseph T.Riach 1998-2016. All rights reserved.




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