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Tom Riach
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Tom Riach   My Press Releases

Do You Want Impulse Buyers?

Published on 11/1/2016
For additional information  Click Here


"Do You Want Impulse Buyers?” is the 9th in my Tom's Autumn Rambles series of original copyright press releases sent from my happy home in the sunny south of Portugal


I rarely if ever buy on impulse - my canny Scottish upbringing easily sees to that - and neither do I wish my clients to buy from me on impulse.

Supermarkets of course are the place where we see an appeal to impulse buy most clearly demonstrated. We all know exactly why those chocolate bars and tasty offers are placed right by the checkout. But for sweets, toys or t-shirts sold to impulse in this way in major stores, there's unlikely to be difficulty should a buyer afterwards be unhappy. Brands are mostly well established ones and unwanted items can be readily exchanged on the next supermarket visit.

But for the smaller business selling your own brand goods or services or involved in selling goods or services not in the fast-moving, light consumer goods and foods retail sectors, is promoting buying on impulse desirable? Do you want clients who haven't given due consideration to your proposal? Should you not first be intent on relationship development and building trust and reputation? You certainly can't afford to have half sold clients or those who bought in haste spreading negative comment.

And even if working as a commission agent or affiliate where the goods/services may have existing brand recognition, agents still needs to establish your own personal reputation in order to win sales ahead of competing agents promoting the same goods/services. So in these circumstances encouraging impulse buying is neither desirable nor credible.

What is needed is a staged promotional process which first gives buyers the opportunity to establish trust in you, then your goods or service. You can still instil a sense of urgency in your call to action. But prospects must have a fair degree of certainty that they can depend on you to deliver with integrity a quality product or service which is everything you have said it will be.

So set out your stall and implement a strategy designed to develop a relationship first and a client second. Then you will find that you only ever experience a high quality brand of client, good payers satisfied with you and your offer … and critically … happy to recommend you to others! Leave the promotion of impulse buying to the supermarkets.

I am Tom Riach. I live and write in the sunny south of Portugal.


For many years I have run my WAKE UP LEISURE AND LEARNING BREAKS (click on) where I talk of success and of creating serious wealth. Or send for my MASTERING THE ART OF MAKING MONEY Amazon best-seller, it's packed with my secrets of success and exact details of how I earned a fortune as a Super Achiever. Click the image below.

Mastering the Art of Making Money, Joseph T.Riach


..... and hear what my readers say HERE! (click on)

DO YOU WANT IMPULSE BUYERS? is an original copyright Tom Riach press release, short and to the point. I hope you enjoyed reading it and found it informative and/or entertaining. To learn more or to get in touch with me please visit me on my website at WAKE UP 2 WEALTH.

See you there! Regards, Tom.

© Copyright Joseph T.Riach 1998-2016. All rights reserved.

Your input is appreciated so please comment on “Do You Want Impulse Buyers?”


It took me some years to establish myself in business but I believe that in life only the most resolute of tryers will prevail and after several years of a bank account in a permanent state of cardiac arrest my perseverance began to pay!

I became a successful Business Consultant, Investment Adviser and award-winning Salesperson and Marketing Professional and I coined the term 'Creative Solutions' to describe my work in devising and implementing innovative approaches to situations in business, commerce and industry (some call it touble-shooting). From my successes I grew my own group of small companies.

By later years I had realised that sheer sweat and toil did not represent the smartest or swiftest routes to wealth. Entrepreneurs, I observed, had always existed able to create fortunes from little apparent effort and I became increasingly fascinated by this phenomenon. I set out to emulate this approach and such was my success that I could 'retire' at an early age to the tranquility and calm of South West France. I later moved on to Southern Portugal.

CONTACT ME – I'll be thrilled to hear from you!

The life of which you dream is HERE within your grasp!

© Copyright Joseph T.Riach 1998-2016. All rights reserved.


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