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posted on:
7/22/2012 2:28:00 PM EST
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Email Subject Lines are All Smoke and Mirrors email, emails, subject, subjects, subject lines, email subject lines, clicks
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Email Subject Lines are All Smoke and Mirrors Email subject lines should help, target clicks when they are truthful from the beginning. The most negative issue is in the subject line, targeting serious knowledgeable prospects. The name of your opportunity helps your prospect, if they are looking for a sponsor, this will always customise your clicks! Why try to get clicks with Fluff Fantasia or Voodoo in your emails? When I open an email that turns out to be less than promised or not on subject, I unsubscribe from that senders list. If you trick someone to open the email you send, these people will lose trust for everything they see from you afterwards. Nobody will buy from someone that uses a bunch of fluff for as many clicks as possible, to sell an exaggerated product. Many clicks don't automatically mean many sales.
People will only take a step towards the checkout, when they are confident that the product in question is genuine! You are not the only way for surfers to get their information, so you need to be genuine with your emails and websites. Always use the [FIRST_NAME] [LAST_NAME] codes associated with the mailers, this will allow the reader to relax and will also give your brand notoriety creates a positive memory of your opportunity!
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 | | Great Post. Thanks for sharing. I`ll share on twitter @yumiospublishing |
| | |  | | great blog and I agree a lot of subject lines are misleading |
| | |  | | Excellent blog Brad. Thanks God for that 'unsubscribe' link! I must delete 500-1000 emails daily. What really get me is that 90% of the people use the exact same email, same headline, same everything. Will they ever learn? |
| | |  | | Thanks Christine Mikulski and Lisa Miller for the encouraging comments. |
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