SELECTED PRESS RELEASE:
7/17/2011 12:39:50 PM EST
|Writing effective emails for advertising
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If you write advertising emails this is something worth reading. These are real world used today and effective methods which have people open them, not only that with this method you will get a better return rate. Some people using these methods are getting a 14% return. This you might or might not know is way above average.
The title is the most important part. This is what is going to be seen first. Many think you can just put what you are offering and it will get opened. What we suggest is pay attention next time you look in your junk email folder. Watch what ones grab your attention, don’t necessarily use their lines but it will give you an idea what is most likely to be opened. What we have found is many times you have no idea what the offer is going to be, but the title itself gives the nudge to open it just to find out what they have to say. What you are looking for is something to grab the attention of the person who’s inbox your email is in.
Don’t you dislike opening an email and it being all about business from the first word. We personally like it better and are more likely to read an email that makes us at least believe the person writing it treats us like a human being or better yet like they already know us. Just a sentence or two making the person feel human and that you know them seems to work better than straight to business.
The reason for writing an advertising email is to fulfill a need the receiver has, if they don’t know they have a need now is the time to let them know. What need is your product or service going to fill. make it about emotion, fill an emotional need. There are many emotions but the ones that seem to work the best are pain and greed. If they don’t have a need create one.
Use bullet points if possible, however you don’t want to use more than three in a row. If you really believe you need more than three use a paragraph filler. Make sure there are at least two bullet points in the second set if you need to have more than one set. We generally make the bullet points questions. It’s a good way to create a need, and many questions elicit emotions.
Now that the reader know their need you have to let them know how you are going to fill it. Again use bullet points and make sure you have a bullet answer for each bullet question. We generally try to give at least one extra answer.
Always let the person know what you want them to do. If you don’t you are wasting your time. If you use words that suggest or cajole again your wasting your time. A clear call to action is going to get the best results. Once your call to action is in place put the link right below it.
Use post scripts, these serve a few purposes Many people read the first sentence if that and drop to the post script. Your post scripts are going to contain a summary of their need, your offer, and another call to action. The best emails create a sense of urgency in the post script. Right after your sense of urgency put your link in again. don’t make people backtrack or your going to lose a few potential customers.
Align your email to the left as the person
is facing it. People read emails which stay
left better than ones which fill a page.
Don’t ask us why we don’t know but it is
If you own your own website the set up is
exactly opposite. A person reads a web site
across the top then down the left side. If you
would like information about that get in
contact with us.
Always have your name a way to contact
in your email, at the moment there are
better places to put this information than
the end. This is a good area for you to test.
We recommend testing everything.
Sometimes changing a single word
can have a positive effect. Where
something is placed can also have
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|Interesting....this didn't come back up on the wall with my last comment. Let's see if it will this time.|
|Thanks for the tips on writing good email promotions Dennis. G+ and liked.|