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posted on: 5/27/2012 3:05:39 PM EST
Branding using search engine optimization
branding, how to write to an audience, how to use searched terms effectively,

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Branding is worthless unless you are using search engine optimization. If you don’t have customers you don’t have a brand. It is important to understand there is more than one way to optimize for a search engine. Writing blogs to your audience is only one of them.

*In reality something heard many times as a child is the best way to explain quality content. It goes like this "Stand up, spit it out, sit down." This is roughly translated from Cherokee.

Any time you have something you want to share with others the keywords are going to be there. It is a natural instinct. In reality the keywords are the "point you are trying to make another understand." Words of a keyword phrase may be used more than once however they will be in coherent sentences. This is because this is how you talk and how you think. It is how your audience thinks and speaks. It should also be how you write. You are not trying to bore the person or people you’re talking to; you are trying to put your point across.

Taken to blogs or other articles what this means is don’t overuse the terms you use to make your point. It takes being exposed to information three times to learn it. Not four or fifty. This is common knowledge from before the advent of the internet. Google and other search engines are undoubtedly aware of it and are no doubt using it now in their algorithms.

With branding you want your brand to be in front of your audience. Knowing who is in your audience helps. This gives you an idea of their level of understanding. If you are super intelligent and write at college level however the majority your audience just have high school educations, you want to write at their level. If you are writing to an international audience who have English as a second language you would want to write in English simple enough for them to understand. If you are just a normal person the brand you choose and the writing you do should be to those at the same or a lower level of English comprehension.

With search engine optimization and branding the search engine doesn’t care to what level you are writing. What they are looking for is quality unique content, your keywords and keyword clusters are what make the decision on where you will be found. Sharing what you have written with members of your audience, then letting them share with their friends is what help you rank where to where your brand will be found.

© May 27, 2012 1:51 PM CST Dennis Thorgesen for Lisech eMarketing, All rights reserved.





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Dennis Thorgesen   87 day(s) ago
Thank you Virginia. Google is forever changing so a person might have it mastered one day and not the next. The tips in this PR seem to still be working. I know I still have articles on a page one because people are finding them. One of the platforms I publish on lets me know where my traffic is coming from and most is search engine traffic.
 
Barry Ducharme   87 day(s) ago
great post....thanks for your info.......
 
Fred Balke    87 day(s) ago
Dennis thanks for sharing a very well done PR on the subject of SEO and great content, to your success!
 
Virginia T EarthAngel   87 day(s) ago
There is definitely the right (write) way to do SEO (more than one way) and it looks like you've mastered it my friend - And Branding is the uniqueness of it all - Thanks for another great post Dennis - "Stand up, spit it out, sit down." : )
 
Dennis Thorgesen   87 day(s) ago
Thanks Brush with just this I was able to rank page one for my articles. Quality will never go out of style. I had people tell me is was my unique writing style, sentences which made sense yet were written backwards to English standards which helped me rank.
 
brush chrome   87 day(s) ago
..thanks for share the fundamental what we hope from the SEO. Still make ways to be there..
 
Dennis Thorgesen   87 day(s) ago
Thanks Adrienne we realized long ago in my case 43 years ago that branding was important. I have been helping people self brand and branding businesses other than a nine year vacation due to a major memory loss since 1970.
 
Adrienne Saunders   87 day(s) ago
Great information Dennis, branding is so important these days! Thanks for sharing!
 
Dennis Thorgesen   87 day(s) ago
Thanks Jason and Jack, the internet is a great tool for reaching people you never could otherwise. Brands write to their audience. They are also always trying to increase their customer base. What this means is they are trying to reach as many more who currently not their audience as possible.
 
Jack Albright   87 day(s) ago
Excellent information here on Branding using search engine optimization. Continued success to you Dennis.
 
Jason Yost   87 day(s) ago
Really good stuff. Got me thinking and will re-check what we're doing with our website. Thanks.
 
Dennis Thorgesen   88 day(s) ago
Thanks Kara and James. You popped in as I was replying to the last comment. This is an old article, it was published in May of 2012. The basics still apply, however there is newer information we have shared which enhances them.
 
Dennis Thorgesen   88 day(s) ago
Thanks Trish, we have written newer articles on both SEO and branding. The basics of this are still what people should be doing. Write to your audience, don't overuse keywords, and don't bore them.
 
James Lane   88 day(s) ago
Dennis, As always you deliver a quality PR. I find myself not wanting to miss anything you have to say. Thanks for all the knowledge you are imparting to us.
 
Kara Cannavo    88 day(s) ago
Great info as always Dennis!! Thanks for sharing.. Good to see you working hard to help others achieve success!!
 
Trish Parr   88 day(s) ago
Rated and tweeted this one Dennis. Great PR! Thanks.
 
Dennis Thorgesen   88 day(s) ago
Thanks Curtiss. Our goal has to be to provide value. Branding has become an evergreen subject. As much as possible we try to write where what we post will be as relevant as possible as long as possible. Writing to your audience is always going to be relevant.
 
Curtiss Martin   88 day(s) ago
I thought I might go back to see what I have missed Dennis. My best advice to the new marketer is to do one or both of two things. The first would be to contract with Dennis to help you build your Brand and the second is to read All of the PRs that he has written. Thank you, Dennis, for your efforts to educate us. Nove-Noga!
 
Dennis Thorgesen   359 day(s) ago
Thanks Roger, one thing is for certain we will never run out of ideas for our keywords. Many times we just go to Google AdWords and pick the next low competition keyword on the list to go with the main one.
 
Roger Gallimore    359 day(s) ago
Dennis Thank you for sharing these great ideas.
 
Dennis Thorgesen   359 day(s) ago
Thanks Nanci, Nils, John and Tim. John branding in reality is part of everyday life on the internet. Even businesses who like us have an online and offline product are either enhancing their brand or or damaging it. Tim we agree with our take on search engine optimization with one caveat, UN-optimized blogs and articles now do better with being ranked than well optimized ones, as long as readers comment and share.
 
Tim Wycislak    359 day(s) ago
Dennis, excellent post. The way I do it when I'm giving a presentation is: Tell them what I'm going to say, then I say it, then tell them what I said. Your point about unique content is essential. The more unique content you give and the more often you give it is what the search engines are looking for. Excellent post.
 
john heyward   359 day(s) ago
Branding certainly sets the stage for success to follow
 
Nils Merker   359 day(s) ago
Very interesting! Thank you!
 
Nanci Babcock   359 day(s) ago
Dennis, thank you for the information!! I am a newbie to SEO, blogging, etc. This is my 'toe in the water' article!!! Again, thank you and congratulations!! -Nanci
 
Dennis Thorgesen   359 day(s) ago
Thanks Jones, It means much more than creating your own blog on wordpress. Everywhere you publish being found by a search engine matters. Keywords are important because they are what determines which niche you will be found in. The more you have written to your keywords the more expert others see you.
 
Jones Gore   359 day(s) ago
Big D excellent advice on branding through search engines. Anyone reading this should know that his means build your own blog preferably with Word Press and using SEO plugin which will help your blog ranking if you doing everything Big D said.
 
Dennis Thorgesen   359 day(s) ago
Thanks Renita and Lonnie. It is just a matter of finding keywords which are searched, putting them in place and using them in content. Branding is just being who you are, you do however want to become (if your not) someone who provides value to those who visit.
 
Lonnie E. Shipe, M.A.    359 day(s) ago
Search engines can not distinguish "heart & determination" and you have a great heart and determination
 
Renita Lowry   359 day(s) ago
Understanding branding and keywords is huge to internet success..thank you for your great info...have a wonderful day being the Featured Member in IBO;)
 
Dennis Thorgesen   360 day(s) ago
Thanks Leon. This is not our first time as featured member. They have however been few and far between. This time their won't be many perks because I have a house full of children, 3 with ADHD and none of the mothers will be here.
 
Kenneth Leon   360 day(s) ago
Dennis read your blog. Great work! Thank you. Congrats on being IBO featured member. You'll see lots of merits to being featured.
 
Dennis Thorgesen   360 day(s) ago
Thanks Zalee. Your blog on IBO today was great. I can't imagine how many hours it took to put together. It was well researched and in great detail. Many of the ebooks I have read don't cover the subject as well. We consider out job both on IBO and off to help people realize that they are branded and do what we can to make the brand worth more.
 
heather fields   360 day(s) ago
great blog!
 
Zalee Harris   360 day(s) ago
Hello Dennis. As usual whenever I read a Thorgesen Blog, I expect to be enriched; reading this blog met the expectation. I see you as an IBO pioneer and one to whom I follow. Thanks for all that you do for IBO citizens.
 
Lonnie E. Shipe, M.A.    360 day(s) ago
Thanks Dennis I learn some important information there.
 
Dennis Thorgesen   361 day(s) ago
Thanks Jack Albright, now I can thank the others. Don, Sigurd, Ron Kaiser, and Anne long thank you all for commenting. Everything you do is part of what brands you. If you want others to know you as an expert in your field blogs are an important step. With them you are working towards starting one on one relationships where you can build trust and fill their needs.
 
Jack Albright   361 day(s) ago
Thanks for sharing this Dennis. Great info on 'Branding" and a definite 'must read' for everyone. A TL&B for you my friend.
 
Dennis Thorgesen   361 day(s) ago
Thanks Don. When I finished this article I considered sending it like two others I recently sent to Paul Williams. It didn't quite fit what he was after though. IBO members need to know how easy blogging is. None of the keyword density of the past applies now. Google now ranks unoptimized blogs higher then ones optimized even a few months ago.
 
Anne Long   361 day(s) ago
excellent info on blog writing with seo optimization in mind. Thanks for sharing.
 
Ron Kaiser   361 day(s) ago
Great post Dennis. Branding yourself is a must for business. The more you are known as an expert in your niche, the better your business is. Much success my friend!
 
Sigurd Skeie   361 day(s) ago
Dennis here we go again, I must recommand people to read this, if theyr serious in this marketing business, and I really hope they are, or theyr on the wrong track. Branding is A must, and search engine optimization is allso a MUST. Its a hand in hand thing. Thx for yours good article again Sig
 
Don Sabelhaus    361 day(s) ago
As usual Dennis, another great article on the topic of SEO. TB&L +1
 
Dennis Thorgesen   361 day(s) ago
Thanks Dave Minor. Some of the articles I write are written to a second grade level. Although the parents are the readers the audience is really the children. Using words the young children understand help the parents share the information with them.
 
Dave Minor   361 day(s) ago
Great info Dennis, Thank you and God bless.
 
Dennis Thorgesen   361 day(s) ago
Thanks Ludwina Van Hyfte. We do mix and match based on what people search, the terms we use do however stay within the "group" which relate to what we do. No one will ever become an expert in their niche unless they stay within the group of terms people search to find them.
 
Ludwina Van Hyfte   361 day(s) ago
Thanks for sharing Dennis. I agree, mix and match a few keywords with your fantasy and some creative thinking and google is going to love you
 


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