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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building your brand; taking online business offline

Published on 4/9/2013
For additional information  Click Here

As you are building your brand you might believe at times life gets in your way. If you think; most life circumstances can be used to your advantage. If you are running an online business and can’t be online there are still options which can move your business forward. Even if you never have this problem the benefits of using an offline approach to online business can give your business a boost. Tell don’t sell It doesn't matter what you do you will find more buyers using a; tell don’t sell approach. With every venue you use to reach potential clients give them information they will find of value. This will give you more chances to actually find buyers using this approach. In business as well as life You have two ears and one mouth. Most people use their mouth more than their ears; use this to your advantage. Find out a person’s needs before telling them about you or your product or service. If you find it is not a good fit, don’t take the time to explain. Both parties will be happier in the end using this approach. Prepare in advance (telephone) As you go through your workday you will see numerous phone numbers. Jot them down with pertinent information when you see them. You never know when you might be able to put them to use. Telephone Although in most cases it is expensive to reach “the world” for local calls the telephone is a viable way to reach people. Many people now are using phones which also allow them to access the internet as well. In a few cases we have heard of small companies are running their entire business using web capable cell phones. We opted for a land line where we can call three countries all without paying extra for each call. Help others If you find a person has no need for your product or service when you are talking to them, give them information which will help them. Ascertain first what they know, then give them a little of what you know. Everyone has an area of expertise although some are not yet aware of what it is. What do you gain by doing this? Expect nothing in return. This way you can be surprised. Not everyone is going to help you in return. There are times though that a person is going to share about the gift of time and expertise you shared. If the person you shared with does nothing you have still gained. Fliers Make some fliers put them on local boards which allow them to be added without charge. Unless you live in a very small town chances are you don’t even know the person living 2 blocks away. You never know what is going to be of interest to them. Instead of trying to sell with the fliers; offer information of value to those in your niche. Business cards If you can be out and about, talk to people. Pass out your business card if they show any interest. In cases we pass out cards to uninterested people also. This is what we say in those cases. “If you can’t use this please pass it on to someone who can.” © March 9, 2013 2:25 PM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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