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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building your brand; where is the emotion?

Published on 5/23/2013
For additional information  Click Here

All buyers reach their buying decision based on emotion. Don't get me wrong, there is a lot of thought put into and research involved. This generally is the process when trying something from a brand with which people are not fimilar. During the research when people are considering switching brands is when business owners should be working on emotions. Lisech eMarketing logo

People become buyers for one of several reasons

One of these is pain, another is to increase pleasure. Both of these are emotions. People also buy because they have become comfortable with a brands promise. 

Men sitting at a table drinking coffee

Are you building your brand to reach these emotions?

Will Smith’s saying handles it well “I gotta get me one of those.” Is this happening with your brand product?

Shopping cart

When the women here go food shopping; we often times end up with more than one of the same thing. Each is a different brand. One’s emotion says buy this product while another’s says no I prefer this one.

How is it dealt with?

Waste is something we can’t afford. The women are smart enough to buy smaller amounts of the items they don’t agree on. This also gives a choice, the children we have learned have tastes which are completely their own. This is true for yours truly too.

What is an emotional reason?

One is what you grew up with. Your mother believed in a certain brand so it is what was available to you. Your father as you aged added his preferences into the mix. Some personal tastes came into play even when you were a child. First radio, then television commercials helped us form our ideas. Word of mouth from peers is also part of the mix.

When life gets interesting

As you age your personal tastes change so you start expermenting with making your own choices. More word of mouth is going to come into play, your friends are going to have items you “gotta have.” Some products you are going to love others, well, not so much. These are going to set your buying habits for the most part for life. Women having coffee


To get lists

At some point you start putting together a to get list. These are items you want which you can’t afford. Some of these can define us as adults. It often depends on how bad we want them. There have been people who have made life choices based on something they saw and wanted as a teen. These are the people who do well in business. They have a driving force, which if they let it will guide them to success.

What and why?

  • Everyone wants something, is your product in front of them before they make a choice? 
  • Are you listening to the “why” of the people who have already bought your product?
  • What are you learning of the emotion upon which they based buying their buying decison?
  • Have you learned how to use this emotion to find more buyers?

© May 22, 2013 12:00 PM CDT  Updated August 7, 2018 Dennis Thorgesen for Lisech eMarketing, All rights reserved.

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