Join me @ IBOtoolbox for free.
Dennis Thorgesen
Member Since: 4/15/2011
performance / stats
Country: United States
Likes Received: 9739
Featured Member: 21 times
Associates: 1619
Wall Posts: 2484
Comments Made: 20283
Press Releases: 490
Videos: 0
Phone: 402 806 4200
Skype:     wheelinallover
profile visitor stats
TOTAL: 491430
are we ibo associates?
business links
recent videos
active associates
Hilda Sentell Miles    
Last logged on: 6/17/2019

Zoran Simovic    
Last logged on: 6/17/2019

Last logged on: 6/17/2019

Velma Joseph     
Last logged on: 6/17/2019

Bret Graham    
Last logged on: 6/17/2019

Katarina Hofbaur  
Last logged on: 6/17/2019

Suzyn Posch    
Last logged on: 6/17/2019

Phil Schaefer    
Last logged on: 6/17/2019

Sig Skeie     
Last logged on: 6/17/2019

Bobby Brown    
Last logged on: 6/17/2019

Don Merrill    
Last logged on: 6/17/2019

Dorothy Allen    
Last logged on: 6/17/2019

Lonnie E. Shipe, M.A.    
Last logged on: 6/17/2019

Ann Moses    
Last logged on: 6/17/2019

Kenneth Leon    
Last logged on: 6/17/2019

other ibo platforms
Dennis Thorgesen   My Press Releases

Building a brand; "What is in it for me?"

Published on 5/15/2014
For additional information  Click Here

Building a brand; “What is in it for me?”brand consulting

As the builder of a brand, you are always going to want to answer the question “What is in it for me?” This has to be done from the eyes of the prospective buyer. Many companies think this is enough. The truth is it isn’t quite this simple.

Why buyers are looking

Those who are searching for information and products have many options. If they are looking for something in your niche, you are only a single option of many. People generally choose to buy from a company they know. If they don’t like a company they will search elsewhere. Chances are very high that they are not going to buy from a company they don’t trust.

Home Depot® and Lowes®

Right now, many people are upset because Home Depot® and Lowes® are doing sensitivity training. They are working to make it possible for those who don’t believe as “mainstream” Americans to work for their company.  This isn’t about the right or wrong of their decisions. However many customers have lost trust. If you have an existing audience, let them know of changes before you make them. It is important to follow the majority for the long-term benefit of every company.

Like-minded people

Today people are looking for like-minded companies.  If you haven’t let them know your beliefs then how can they know if there is a meeting of the minds? This is part of the Know factor.  

What are you promoting?

If you are a company owner, what you have to realize is you are not selling a product. In every case, you are selling an emotional attachment to your brand. This can be your personal or your company brand.  Small business owners what you are selling is YOU. Make sure people realize the value you add.

Can you deliver?

In the visitors mind their first question is always going to be "What is in it for me?" This will always be followed by "Can this person/company deliver?" if you haven’t convinced visitors or prospective buyers you can and will deliver they will be buying from a company they feel can deliver.

TestimonialsLisechglobal Testimonial page picture

The truth is unless people can actually reach those who give testimonials they have only a small value to prospective customers. Brand advocates carry more weight. Advocates know you truly believe in what you offer. Most will spread the word using word of mouth. These advocates would be satisfied customers who most likely follow you on social media. They can also be people with whom you have a personal friendship.

Does your lifestyle match your business?

Do what you enjoy. Visitors and prospective buyers will know if you believe in what you do. It will be obvious in your work. What you will find is the sales-minded people are pushing because they truly don’t believe in what they are doing. If you love what you do, and live the lifestyle people who believe like you will follow you.

Lifestyle bikers personally branding

What does lifestyle have to do with “What is in it for me?”or building a brand? What about “Can this company/person deliver?”  Just ask any real biker. Those who live the “Biker” lifestyle are Harley Davidson® riders or wish to become one. In most cases, they are part of the lifestyle before they bought the product. How can you relate this to your business? ©May 15, 2014 2:50 PM CDT Dennis Thorgesen. Lisechglobal consulting, Lisech eMarketing services. All rights reserved.



Member Note: To comment on this PR, simply click reply on the owners main post below.
-  Copyright 2016 IBOsocial  -            Part of the IBOtoolbox family of sites.