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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building a brand; search engine optimization

Published on 10/16/2014
For additional information  Click Here

Building a brand; search engine optimizationLisech small logo

When I first started building my brand, I believed search engine optimization (SEO) was everything. It took time to learn and everything I learned took me further from a page one people were finding.

Would you like to know what I found?

My first articles written without thought of SEO are still being found on page ones. These articles were written about real life and were of interest to the readers. They were timeless articles written to a sub niche.

Let me recap

The articles were written with no thought of search engine optimization

They were written about real life

People who search the keywords have an interest in the subject

These are sub niche articles

Timeless; 100 years ago this information had value and it will still have value 100 years from now

How do I write today?

Since, as I learned more about SEO my articles stopped ranking, I use the knowledge I gained to avoid using any semblance of what I learned. When I wanted to learn more of what works today I listened to Matt Cutts. He says Panda is designed to put un-optimized and under-optimized information, which has value to the readers, on page ones.  Lisech graphic magical






What else have I learned from Matt?

The only thing that matters is use your keyword in content and write in a compelling way about that keyword. People who read and comment is the main thing Google looks at when deciding who will be on a page one people searching will find.

I threw out every book I had on Search engine optimization. Then I got rid of all the “helper “programs. They were leading me down a rabbit hole and taking me further from my goal. There are no SEO experts on today’s internet. I took SEO off my Linkedin profile although people still endorse me for it. A total lack of understanding will take you further, faster.

Keyword research

When you are searching keywords, Google’s adwords works fine, look for highly searched, low competition words. If you believe you must use high competition keywords, you must become a prolific writer. Even so, pick a good set of alternative words that have lower competition and make sure they are in your articles. What I have found is you can often rank for more than one keyword by using this method. An independent test by friends found me on 11 page ones for a single article with variations of the keywords I used.  Yes, I did hit the main niche also.

Is this natural?

For me writing has become like breathing. What I write flows naturally. The keywords are in content, not overused, and work, as long as what I write makes sense to the readers. What friends who are writers are telling me is this has become natural for them also. They no longer worry about optimization because their readers leave comments and share their work.

Forget optimization

This is the best advice I can give. When you write, be real. Give the audience what they are looking for. This, quality content, which asks or answers questions aimed at them. If you do this Matt Cutts and his crew will have to rewrite the algorithms. They won’t be in a hurry to do it though because we will be giving our audiences what they want.  

What does this have to do with building a brand?

If you can’t have your articles on a page one people find or pay for others to do it for you, in reality you don’t have a brand. If buyers can’t find you, out of business and broke is what you will be. ©October 15, 2014 10:30 PM CDT Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights reserved.

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