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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building a brand using IBOtoolbox

Published on 11/10/2014
For additional information  Click Here

Building a brand using IBOtoolboxLisech branding logo

IBOtoolbox is designed to be a personal branding platform. Those who are building a brand can benefit from the no cost tools and press releases you write. Search engines often pick up Press Releases. We have shared a few tips so you can see how to benefit most from the IBOtoolbox platform.

Who are you?

Write an introduction press release. Make it personal, talk about who you are and how you got to where you are. IBO is a personal branding platform so make it personal. This starts the, know, like; trust factor which you will find is necessary to succeed online. Everyone knows Richard Branson; they also know his Virgin® brands.

Keywords

Introduce your keywords with your first press release. Continue to use the same keywords in everything you publish. I personally recommend doing a keyword search to find sub niches as well as your main niche. If you are not capable, pay someone to do this for you. Make sure your keywords are always in your content. Don’t overdo it. The Panda update was specifically set up to put material of value, which isn’t “optimized” on page ones. 

Choosing keywords

When choosing your keywords think, "Stand alone."If you remain part of the crowd, you can be trampled.  Look for sub niches, which fit with your overall brand design. All companies and all people are branded. The 20 month old who lives here already has his brand well chosen. This should be by design because if you don’t design it others will choose their take and sometimes this is not flattering.Lisech dual logo

Social networks

If you aren't a member of social networks start joining. The simplest and best is Google+. This might sound odd to you. Believe me you will receive more benefits from Google+ as a first social media. Once you have joined, put the URL in your IBO back office so people can see that you are able to share to social media. Also put your IBO social profile URL in your Google+ back office.Lisech brands branding social media

Simplify contact

Either get Skype (more recommended for those outside the U.S.) or put your phone number on your IBO profile.  My phone numbers are everywhere. I have two brands with a phone number for each. There are very few “sales pitch” calls coming in. It really does help with networking.

Where are you?

Be specific about where you live. If you are not comfortable sharing your city, share the county you live in. I have used the city when I was in Allendale, South Carolina and do now that I am back in Beatrice Nebraska. When I was in Nebraska the first time, I ran a house for abused and homeless woman. I ended up having to rent a house to place those who needed to remain hidden. This is because even my street address was all over the internet.

Increase reach

You increase your IBO reach by commenting on press releases and sharing for others. Some people tell others they share, or like me put a wall post in from time to time saying, "If I read something and leave a comment sharing is automatic."

The value of sharing

I joined IBO before the "summer of sharing."We actually have a single IBO member to thank for that. He started the movement and proved its worth. When Sigurd Skeie shared one of my what were then called blogs I generally saw 100 views in the hour following. After that, I was on one or more one page one of the Google search engine and the numbers kept growing.

A lesson from the old-timers

There aren't many of us left who are active now from that time period. Even I am not as active as I was. My business is business to business so I do as much on Linkedin. IBO is a community. This community is not your audience. The IBO community is other business owners who can help you spread the word about what you do. If you think of them as customers, your chances of success diminish. This is why keyword choice is so important; your audience is those who search your keywords on search engines and see your material from social shares. ©November 10, 2014 1:10PM CST Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights reserved.

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