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Building a brand; first impressions
As you are building your brand, you will find
there is nothing more important than a good first impression. It is important to think carefully. This is because every graphic, article, post, email, or
comment, could be a first exposure to your brand.
What is your brands function?
A brands function is to evoke emotion, are you sure what you are showing the world is bringing forth the emotion you have chosen? Before every graphic, article, post, email, or comment is published you should ask yourself this question “How is someone going to react this choice as a first impression of your company?”
Are you showing people your product is a logical choice?
Every post you make where you are showing value in your product or service should give a logical reason for a person to become a buyer. This is always based on value. Many make the mistake of believing money is the only thing people value.Those who learn what their customer’s value are generally the most successful.
People respond to you as a person. They should also respond to your brand as if it were a person. People and products need to evoke an emotional response. Without an emotional response, there is no reason for them to make a logical choice to do business with you.
How can you show well for a first
In all you do, you need to understand this might be your first impression to a prospective client. It is important to consider how they are going to feel when they see or receive what you are posting or sending.
What are you trying to convey?
In all you do, you are looking for something in return. In most cases, what you are doing is posting, emailing, creating content, sending out a graphic, or commenting, to create more interest in your brand. Especially on social media, if you are constantly about business people are not going to do business with you.
In the end, everything you do might be a first impression so choose what you send to your audience carefully. People for the most part are looking for value. What they want to know is “What is in it for me?” This includes their relationship with your brand. ©December 13, 2014 7:30 PM CDT Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights reserved.