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How to define your brand, self-branding
You, who are self-branding, just as businesses, need to define your brand; ultimately, your success will depend on how well you do. The process is a little different, end results though will be the same. Buyers come from people who know you exist, like what they see, and find a reason to trust you.
Whom do you want to attract?
Your goal in self-branding is to attract like-minded people. To gain followers and buyers who are, you must define you. People are going to do business with people to whom they relate.
Who are you?
One of Lisech’s Facebook self-branding groups asks this question. Branding; who are you? Those who answer the question in a way, which reaches into the hearts of those who see it, are the most effective marketers.
Ethics and values
Your audience will always decide your personal image. Their choice will come from what they see of your ethics and what you share of your personal values. To this I always add, be careful not to limit yourself by going overboard into politics or religion. Unless all your clients are in the same country, and agree with your thinking, politics will limit your audience. Your religion or lack thereof will also limit who is willing to do business with you. This happens if you are too upfront and in your potential customers face with it.
Even if you are running a one-person show, you need to define your brand image, which is “What do you want people to feel?” In most cases, you want people to feel the same thing you did when you started your company. Part of your marketing plan should be sharing your feelings. “My product helped me” then the reason, if you have this problem it might also help you. Shakil Omar the marketing director for Neo Elegance is a product of his product. It is always best if you are a product of your product.
Your business is going to come from people who have a want or need for what you represent. Those who are most successful pull more people who are searching for what they present. Steven King everyone knows, reaches a large audience, his audience though is looking for the specific value he represents. All authors are self-branding. Most stick within a narrow niche.
People want originality
There is no one in the world exactly like you. What sets you apart? Is there a particular value you can add to the life of another? What few words best describes your value?
People want real
Many people end up out of business because they misunderstand part or parts of real. Your audience wants you presented in a way, which is real and simple to understand. In the end, every brand comes down to a single word. Most businesses use a short sentence to describe their value. Part of real is why do you do what you do? Be careful not to profess to be, something you are not. Reign in controversy. A little can help at times, too much will shut you down.
How will you define your brand?
On my favorite platform Don Sabelhaus will show you how to get measurable results, Tom Riach will entertain you while looking for new writing clients. Jason Yost will provide solutions for your indoor air quality; David Snell will provide a place for home service Experts to network. Jaye Cardan will show you how to increase your reach. Tammy Durden will reduce your workload, and Dennis Thorgesen will help you define your brand. In each case, those short sentences define brand value to their audience. © August 17, 2015. 2:10 AM CDT Dennis Thorgesen, Lisechglobal business and brand consulting, Lisech eMarketing, all rights reserved.