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Personal branding; the value of you
Recently personal branding has come to the forefront yet again. Showing the value of you has been going on for almost as long as people have been on earth. It seems to cycle though when it comes to explaining it as personal branding.
Do you understand what people really buy?
When it comes to business, there is one cliché, which can’t be avoided. Think about this for a second or two. Have you heard of Bill Gates? How about do you know the names Steve Jobs, M Knight Shyamalan, Richard Branson, or Elon Musk? Now all except one of these people owns a large corporation that earns billions, yet you know their name. If you search, you can also learn their stories. People buy people before they buy from them.
Let us explore why “know” is so important
First, let me ask you, do you know any of the above personally? I haven’t met any of them in person although at one point I might have had the ability. We know the names, and some of us know the story behind the name. For the most part, what these people want you to know can be found on the internet. They also were known as they were building their corporations. They learned early that being “known” was going to help their businesses.
Personal branding equals personal story
Everyone in the world is unique. The story can be similar yet they are all different. Two people can grow up in the same neighborhood; one will go on to greatness while the other will leave the earth, bound in obscurity. In business, obscurity means you didn’t accomplish what should have been your goal. Your story either should be, being written before or as you are building your business. The stories on my personal heritage were written before Lisech eMarketing opened.
Success and failure
When you share who you are sharing your failures is as important as sharing your successes. With the failure stories, you should share what you learned that made it easier the next time. Many successful people faced bankruptcy or were close before they saw success.
Repeat and referral business
For most companies their bread and butter come from repeat business and referrals. In both cases, the people who do business with you have heard at least part of your branding story. This makes it important when you are doing your personal branding to share the value of you. ©September 27, 2015 5:30 PM CDT Dennis Thorgesen, Lisechglobal busines and brand consulting, Lisech eMarketing, all rights reserved.