Join me @ IBOtoolbox for free.
Dennis Thorgesen
Member Since: 4/15/2011
performance / stats
Country: United States
Likes Received: 7414
Featured Member: 18 times
Associates: 1530
Wall Posts: 2454
Comments Made: 17992
Press Releases: 469
Videos: 0
Phone: 402 806 4200
Skype:     wheelinallover
profile visitor stats
TODAY: 171
TOTAL: 444717
are we ibo associates?
business links
recent videos
active associates
Whitney Jacqueline       
Last logged on: 7/18/2018

Stephen Porter     
Last logged on: 7/18/2018

Monna Ellithorpe    
Last logged on: 7/18/2018

Val Mbayen    
Last logged on: 7/18/2018

Velma Joseph     
Last logged on: 7/18/2018

Michael Mikovich    
Last logged on: 7/18/2018

John Kespert    
Last logged on: 7/18/2018

BillandTeddy Rogers    
Last logged on: 7/18/2018

Prince James    
Last logged on: 7/18/2018

Gary Brennan    
Last logged on: 7/18/2018

George Pierce    
Last logged on: 7/18/2018

Delroy Barnes    
Last logged on: 7/18/2018

Terri Pattio    
Last logged on: 7/18/2018

nadda nadda    
Last logged on: 7/18/2018

Tony Lee Hamilton       
Last logged on: 7/18/2018

other ibo platforms
Dennis Thorgesen   My Press Releases

Personal branding; The value of you

Published on 9/27/2015
For additional information  Click Here

Personal branding; the value of you 

Lisech eMarketing

Recently personal branding has come to the forefront yet again. Showing the value of you has been going on for almost as long as people have been on earth. It seems to cycle though when it comes to explaining it as personal branding.

Do you understand what people really buy?

When it comes to business, there is one cliché, which can’t be avoided. Think about this for a second or two. Have you heard of Bill Gates? How about do you know the names Steve Jobs, M Knight Shyamalan, Richard Branson, or Elon Musk? Now all except one of these people owns a large corporation that earns billions, yet you know their name. If you search, you can also learn their stories. People buy people before they buy from them.

Let us explore why “know” is so important

First, let me ask you, do you know any of the above personally? I haven’t met any of them in person although at one point I might have had the ability. We know the names, and some of us know the story behind the name.  For the most part, what these people want you to know can be found on the internet.  They also were known as they were building their corporations. They learned early that being “known” was going to help their businesses.

Personal branding equals personal story

Everyone in the world is unique. The story can be similar yet they are all different. Two people can grow up in the same neighborhood; one will go on to greatness while the other will leave the earth, bound in obscurity. In business, obscurity means you didn’t accomplish what should have been your goal. Your story either should be being written, before or as, you are building your business. The stories on my personal heritage were written before Lisech eMarketing opened. 

Picture denotes my personal branding

Success and failure

When you share who you are sharing your failures is as important as sharing your successes.  With the failure stories, you should share what you learned that made it easier the next time. Many successful people faced bankruptcy or were close before they saw success.

Repeat and referral business

For most companies their bread and butter come from repeat business and referrals. In both cases, the people who do business with you have heard at least part of your branding story. This makes it important when you are doing your personal branding to share the value of you. ©September 27, 2015 5:30 PM CDT Dennis Thorgesen, Lisechglobal busines and brand consulting, Lisech eMarketing, all rights reserved.



Member Note: To comment on this PR, simply click reply on the owners main post below.
-  Copyright 2016 IBOsocial  -            Part of the IBOtoolbox family of sites.