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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

How your brand identity relates to the SEO you use in IBO press releases

Published on 10/29/2015
For additional information  Click Here

How your Brand identity relates to the SEO you use in IBO press releases Lisech eMarketing graphic

People often ask me what gives me the right to explain search engine optimization (SEO) to others. To me it is as simple as this. The very first article I published in February of 2011 is still on a page one people are finding through keyword searches.

In independent tests, I had a single IBO Press Release on 11 page ones for keyword combinations people were finding. There were only three keyword clusters in the tag section.

Most IBO Press Releases, like any press release are short lived on page ones. Generally, they last about three weeks unless there are quite a few comments which relate to the material and keywords in the Press release.

Content creation and brand voice

Lisech's second writer as well as I still ghost write and edit for others. Content creation is part of brand identity; as such, I receive emails from friends and companies often daily bringing me the newest information on SEO.

Where others fail to consider brand voice, Lisech’s second writer and I have embraced it. At this point in time, two of the keyword clusters created by Lisechglobal consulting for a customer are bringing in 99.98 percent of his website search engine traffic, as of the date of this copyright.

Other search engine traffic sources

For years now, I have used a reputation management robot to keep me up to date on where my articles rank. Since my name has to be in content for this to work, all my articles have my name as copyright. 

With articles, you are looking beyond basic keywords especially for those who take either personal or company branding into consideration. With every article you write, you want as much first page exposure as you can get. Google snippet for Lisechglobal SEOAs you or your company becomes known, people will search your name or company name looking for what you share.

"I don't care how people find me, as long as they do." Anonymous

Keywords in pictures and graphics

Too few realize the value of pictures. A picture they say is worth a thousand words. To have them found on the internet you need to use SEO. I know, you are asking; what do graphics and pictures have to do with SEO. The truth is they are very important from the word go.Picture with Graphic for SEO

What do you gain?

Each picture has the ability to put you on a page one leading to your content or website. How you tag them on your computer and beyond makes a major difference. With JPEG you can actually have part of the SEO right in the code for the picture.

When you are using PNG you have to add the keywords. I prefer PNG because the picture quality is better. Even with pictures and graphics, Google reads less than 100 characters. Other search engines I have heard read up to 100 characters, no more.Article title link using an example how to become a magnetic marketer

Article titles

For IBO Press releases, let’s continue with article titles. As much as possible these should contain at least one of your keywords. Titles over 100 characters including spaces are not completely read by search bots, so you want your last keyword to start within the first 55 characters. I have heard of writers not starting until word 60 and still being found. In my case I teach err on the side of caution. Whenever possible keep the complete title under 100 characters.

Understanding what search bots see

The search bots read; the title, then the keywords/tags, when they are finished there; they go through the article and pictures to see if they are all sharing the same message. What they are looking for is relevance. If you want your article to find a page one, keep the content relevant to the title and keywords.Website example of SEO

Is less more?

With tags/keywords many people overdo it. Google and other search engines read less than 100 characters in the IBO tag section as well. Spaces, lines, or commas are characters so are counted. Personally, I use spaces and lines "|" for readability. This is so people who look at the tags know exactly what they are going to find inside the article. Others have told me this is Google recommended as well.

Understanding Google’s Panda updates

Google's Panda update was designed to put under optimized content on page ones. This is why my first article and the 9 which followed are still holding page ones. In the beginning like all newbies I had no idea what search engine optimization was, so just wrote from the heart. This choice gave readers what they were searching for, so Google, Yahoo, and Bing loved them.

Relevance in content

Google looks for relevance in content. What this means in simple English is when other people write on the same subject Google looks at what words are they using, which relate to the keywords. If your article doesn't contain them the bots move on. In my field which is branding you will often find the words Identity and image. The word brand does not have to be in front of them for a reader to understand they relate to branding.


What do the next two paragraphs have to do with IBO press releases? Using my life as a guide, I am showing that you stand a better chance of reaching your audience if you understand the meaning of what they share.


In my case, I found that using a more Spanish sentence structure helped. English to me has always been backwards, Spanish, more correctly Mexican Spanish was my first written language and this shows in my first articles. My mother spoke, read, and wrote 37 distinct Central, South American Spanish and Indian dialects.

I grew up hearing most of those dialects. In the neighborhoods where I grew up, I spoke Mexican Spanish. The reason for this is my mother was a translator first for orange packing sheds, then moved on to translating for School Districts. This meant we had to live in areas where people spoke Mexican Spanish or other South or Central American dialects.

Keep it simple

My point here is Spanish is a simple language. There are less grammar rules, yet these rules pass English standards. Keep what you write simple. Know your audience and write at a level they can understand. Most of my articles, including those when I was editing/ghostwriting for College students, were kept where an Eighth grade reader could understand. When I want to reach overseas audiences I lower this to a Sixth grade level.

Relate to your audience

In my case I can easily relate to English as a second or third language. In my case, I didn't totally grasp the English language until I was in my late 50's. As a teen learning some Latin helped, enough so I could graduate. Both Spanish and English have Latin roots.

Just so you know, English was the third language I learned. In my mothers home and my maternal grandmothers, American Indian Cherokee was the spoken language.

The best articles

With IBO, your audience comes from three sources. By understanding who those sources are, you can gain a better response.  For me personally IBO citizens are the most important.

They are the only ones who can leave a comment. 

Relevant comments are important to search engines. They increase the value of your content in the search engines eyes. Your other audiences come from social sharing and search engines.

Those from the social sharing and search engines have no idea of who you are.

If you plan to earn trust; people have to begin to know and like you from your content. To my way of thinking each press release you write should contain a little of you the person and you the brand. ©October 28, 2015 1:40 PM Dennis Thorgesen, Lisechglobal business and brand consulting, Lisech eMarketing, all rights reserved.

Member Note: To comment on this PR, simply click reply on the owners main post below.
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