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Branding; The value of a Press Release
Newsflash!! Advertising is part of branding. The way I see it is there are three forms of advertising. One you do for yourself, which cover short-term (average two months) solutions for buyers. Brand marketing is the second form and should be ongoing. Others showing the value of your business is the third. This article is going to go more into how to add the most value for brand marketing.
First, let’s talk a little about short term advertising
At this point if you don’t have your holiday season advertising in place you will be an also ran. The smart marketers had their advertising campaign in place no later than October 31. Now, not all have started using the campaigns and some won’t until Black Friday. They do however have them set to go. MLM marketers on the other hand believe it is business as usual. For those let me give you a little piece of advice. Start building relationships today, and have your best material up starting around the 15th of December. Your target with this material is the people who will be making New Year’s resolutions to change their lives.
This is a year round effort. It doesn’t matter if your business is seasonal, you want your brand in front of people year round. Its function is to build Know, Like, and Trust so when a person has a need for what you do you are the first company or person in their mind. It isn’t going to happen if you are not in their line of vision.
No one really cares about what you say about yourself. Chances are they will pay attention to satisfied customers. This is where testimonials come in. If you have, happy customers ask if they will write a testimonial for you. If they are truly satisfied, chances are they will at least give you a few words. Video testimonials and those with pictures then containing contact information work better.
Creating brand advocates should be a priority. These can be unhappy customers you have made happy or people who believe in you and your product or service even though they have never been customers. Brand advocates who have never been customers generally come from your network. Most other brand advocates become so because of your reputation management.
As a business owner, you only have so much time. Ads have less value than word of mouth; this is why you want to build a network. This network should include people willing to tell others about you and your business. This will be one of our focus points; increase value for those in the Lisech network.
Sometimes it takes a few words before you get to why you did something. This is one of those cases. This press release really is a press release. Most people know I have not been blogging for almost two years. Two days ago, Lisech.com restarted the blog. On the website, you will find it under brand articles. We invite everyone over to take a look. ©November 18, 2015 4:15 PM CDT Dennis Thorgesen, Lisechglobal business and brand consulting, Lisech eMarketing, all rights reserved.