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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

What do brand articles have to do with eMarketing?

Published on 11/17/2017
For additional information  Click Here

The brand articles we post will cover three major areas we hope you enjoy and use the information. Lisech identity

*Identity

*Image

*Networking

No business can succeed long term without these three areas.  Let me make this perfectly clear. If you run a business, even if it is a sub-contractor digging ditches, you are branded. Many times without conscious thought, we build the brand others perceive.  My goal here is to be who I am, and show you to some extent how you can be who you are while building your business. Yes, if you are in business you already have an identity and an image. The question you have to ask is does what others are seeing really define who I am and what I stand for?

Branding is a journey

It might help to know a little about me. First and most important I am on my 32 year in business. My first business I started at age 15. I dug ditches and holes by hand, as a sub-contractor to anyone who would hire me. Much of my time was spent working for orange grove owners in Southern California. The closest translation from Cherokee for what I was before I started my business was “child of the earth.” As a child of the earth working in the earth seemed like a great way to earn a living. This was also my first foray into business and branding although some don’t understand self-branding is brand building.  As you will learn image is the major factor in self-branding.

Identity

Any business, which has a presence offline and online or either one or the other only have brand identity. This is how others know you exist. There are parts many don’t realize are related to identity even though they are.  Your logo is just a start. Everything you do as a business and often as the business owner has an effect on your business.

Image

Image is a two way street. You have some control, in the end though; your visitors, customers, or clients depending on the type of business, decide your company image. Product quality and customer service are large factors. For some businesses, safety is also a factor. Everyone within your company should know your brand ethics as well as safety practices, and show them through their actions to your customers.  Every employee and even sub-contractors you use help define your image to your clients.

Networking

People networking

You are probably asking yourself what the (add your own expletive) does networking have to do with my company? Since I am being me, how do you think I got many of the jobs I did digging ditches and holes. At first, nobody came to me. I had to call people, and talk to as many people in person as possible. For months, the local phone book was my best friend. In the end, my network supplied work up to thirty-five miles from where I was living at the time. At ages 15, 16, and 17, I didn’t drive so the business owners or private parties who hired me had to pick me up when the distance was that great.

Let me ask you a question

Why do you think people and company owners drove a 70 mile round trip to pick me up then deliver me back home?  They could have hired any local teen or even an adult to do what I was going to do for them. What did they feel I could or would do for them a local person would not?

Reputation

As a brand, you build a reputation. The reputation I had built is that I could keep up with machines for short distances and that no matter what I would not quit until the job was complete. To put this in perspective when I graduated from high school I was 5 ft. 3 inches tall and weighed less than 100 pounds.  Not a single person who drove that far went back without me. One look at my hands or shovel and they knew they had the right person for the job.

Translating the last paragraph to brand English

Someone within my network talked to someone he her she knew. This person had the need for a ditch or hole. I was identified as someone who could fill that need. The person in the network put the image forth; my blood, sweat, and blisters had earned that image(c) November, 17, 2017 4:00 PM CST Dennis Thorgesen for the Lisech brands

Member Note: To comment on this PR, simply click reply on the owners main post below.
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