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Dennis Thorgesen
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Part of Branding; Identity

Published on 12/15/2017
For additional information  Click Here

Parts of branding; Identity

 

lisech graphic

Questions

 

  • Have you ever been searching online for something?
  • Did you think you found what you wanted however wanted more information?
  • Have you searched social media for a company whose website you found?

 

Quite A few times I have and was disappointed to find the social media might or might not be for the company whose website I had been on.

 

Identity

 

A companies identity is what people searching or being shown on social media see of your company. This is where they will get their first impression. Most companies realize this is probably the first most important factor in finding new customers.

Solutions car graphic

Consistency

 

Don't believe for a second people see a product and buy. It isn't the way the minds of internet buyers work. People are searching for information so they can make an informed buying decisions. This is where consistency comes in. People want to know they are seeing the social media for which they did their original search.

Solutionsiec banner

Social media's value

 

Social media has two distinct values for businesses. It is a simple way for people to see what you have to offer. A second value is letting prospective customers see how your existing customers feel about your product and your service.

 

Linking

 

Most website builders recommend having links to your company social media on websites. Some website building companies believe it helps with search engine optimization. If this is the case it has value for that. It does have value because it shows potential customers you care enough about your business to have a social media presence.

Social media buttons

Call it what you will

 

This article is about identity. Identity is part of brand building. It should be part of everyone who does business of any kind on the Internet's plan. Your identity is what helps build the three most important factors for internet marketers.

 

Know, like, trust

 

As a company owner your goal is getting people to know you exist. What you post will help people decide if they like you. With those who like you your goal will be to build trust.

 

Part of eMarketing and identity is graphics

 

The function of graphics is to let people know they are in the right place. As of today I am proud to announce that we have this capability. Our work is done by professional college trained graphic designers. They also work with me on brand consultations. © December 15, 2017 2:45 PM CST Dennis Thorgesen, Lisech business and brand consulting, Lisech eMarketing, all rights reserved.

 

It doesn't matter where you are in business or life. If you want to improve either give me a call 001 (402) 806-4200, send an email

( dennis@lisech.com ), or reach me on SKYPE. wheelinallover

*graphics used with permission, and created by Lisech emarketing

 

 

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