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Dennis Thorgesen
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Part of a brand; Reputation management

Published on 12/26/2017
For additional information  Click Here

Part of a brand; Reputation management

Lisech eMarketing graphic

Reputation management comes into play when you make a mistake. Mistakes can be as minor as spelling errors someone brings to your attention. It can be comments on actual articles you have written. You will feel they negatively affect your business. These complaints can also happen on social media, complaint boards, and actual articles written specifically to hurt your business.

People drinking

Why does it happen?

 

It is important to remember people complain when you or your company make a mistake. It might not be a big thing to you. The customer though feels slighted in some way. Causes can be as simple as slow delivery. A sentence that doesn't make sense. Sometimes just an outright error, like delivering the wrong product.

 

So how do you handle them?

 

As my favorite person says, “keep calm.” If you don't want things blown out of proportion, it is important to keep calm. Remember the person feels slighted. It is not personal. If you can't keep calm, find someone who can. Never ignore, never delete, and never respond in anger.

 

Brand advocates

People sitting at a table brand advocates

As you build your business you will find you have brand advocates. These are people who believe in you and/or your product or service. There are many times they will help you with reputation management without your even asking. It is important, even so not to let things get out of hand. In most cases you can reach your advocates, so if you see them going too far, let them know. © December 19, 2017 11:30 PM CST Dennis Thorgesen, Lisech business and brand consulting, Lisech eMarketing, all rights reserved.

 

It doesn't matter where you are in business or life. If you want to make some improvement give me a call 001 (402) 806-4200, send an email ( dennis@lisech.com ), or reach me on SKYPE. wheelinallover

 

 

 

 

 

 

 

 

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