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Dennis Thorgesen
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Building your brand; Do you live what you love?

Published on 3/25/2018
For additional information  Click Here


Building your brand; Do you live what you love?

Lisech eMarketing logo

Are you aware the best way to live what you love is by sharing your story? This is the good parts along with the trials and tribulations. No one is perfect so people relate better with those who have troubles as well as success. The truth is everyone who became part of the original internet gold rush made mistakes. Those who succeeded learned from their mistakes and moved on. Business building hid behind trees

A word of advice at this point

Today we are considered part of web 2.0. Everyone must realize we will soon be moving to web 3.0. If you don't spend time learning what changes are being made, you will be left behind. This is just like there were many left behind when web 2.0 took over.

What is self branding?

Self branding or personal branding is simply telling your story. It is being who you are, including your trails. You don't have to share everything, just those things that help make you who you are. You should understand that this has been working for companies and people since at least 1,000 BC. It worked during web 1.0, Worked better in web 2.0, and will be a deciding factor in how you fare when web 3.0 takes over.

What your personal brand must include

Where you are, where you have been, and where you are going. This works for every kind of marketing. Even those who are fairly new know more than the person starting a business today. We all came from somewhere. I am sure as well we have heard of those who started very poor and have seen huge success. If you honestly think about it there is a story for many parts of your life.

Do you own it?

I am sure you don't have all the answers. After having been in business most of my life, I still don't have them all. I do however own what I do know. You do as well. Everyone has personal experiences which are going to be of value to others. Share yours.

What is in it for me graphic

What is your life really like?


When I first started my business it was professional only. This didn't work well. People never saw who I really am. When some people have seen my story, they felt I failed five times. Everyone's idea of success is different. If my business provided what I needed at the time and I gained, or didn't lose much overall I considered it successful. My last offline business ended in a loss. What I gained though was the ability to bring in the money I needed, when I needed it. It also taught me lessons, which can be used in what I do today.

Story telling

People want a glimpse of you working processes. They want to understand how you think, and how your thought processes can help them. Can you guide them though your processes in a way they can understand? What do you love most about your business? Stories are what makes people interesting. They can also help people understand why they should do business with you. Tell your stories to everyone, being who you really are. People will love the real you.

Lisech eMarketing Question marks graphic

Pictures and graphics

These are an important part of who you are. They should show a uniform picture of who you are. Throughout every social media you use they should be the same. It is important they show the world who you are and what you believe in. © March 25, 2018 12:30 PM CST Dennis Thorgesen, Lisech business and brand consulting, Lisech eMarketing, all rights reserved.


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