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Dennis Thorgesen
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Building a brand; Are you using incentives to give visitors a reason to buy?

Published on 7/23/2018
For additional information  Click Here

Building a brand; Are you using incentives to give visitors a reason to buy?

lisech eMarketing big e.

This method has been being used effectively for thousands of years. In the past, business owners would throw in a little something extra generally when they saw the money. Most would say something like, if you buy this, you can have this without paying more.


Is it viable to use incentives?


As a business owner I have been using incentives of one kind or another for 42 years. Some were given before I was paid, most though after I saw the money.

Most of my businesses were a one time service, so why bother with incentives? The value was in word of mouth, which ended up bringing in referrals.



What constitutes an incentive?


An incentive is anything your customer finds of value to them. They can be niche specific or something completely unrelated to your business or brand. The value can be as small as a 1 percent savings, to in cases more than 100 percent of what you were paid. Those are generally some type of vacation package, which in most cases incur costs for the person using them. To this point I have only heard of one case where people can actually gain more by buying a product, usually at a higher price, than they spend for it, with no more outlay.

Neo Elegance brand Amazon connection

What are you trying to accomplish?


There are times incentives are given for something other than a sale. What better way to show the value you bring, than sharing a free niche specific ebook? Incentives can also be a one time lower cost if a person buys now.


The value to website owners


Every page of your website has a function. Since most people don't buy the first time they see something you want to be able to reach them again. Incentives can be used on every page to get the visitor to do what you want them to do. In every case I am aware of, it is to get the person to give you their name and email address. This means there has to be an opportunity for them to opt in on the page as well. 

Solutions brand webpage front


Auto response emails


This is probably one of the best places to offer incentives. The reason your auto response system should exist is to get people to the product sales pages of your website. It makes the most sense then to offer the incentives in order to get them to click back though for another look and to possibly create a buyer for your brand. © July 23, 2018 9:00 PM CDT Dennis Thorgesen, Lisech eMarketing, business, personal brand creation, and consulting, all rights reserved.



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