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Dennis Thorgesen
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What seven questions must I answer when building my personal or company brand?

Published on 10/25/2018
For additional information  Click Here


What seven questions must I answer when building my personal or company brand?

Lisech eMarketing logo

When you are branding, personal or company, your goal is to reach those you believe you can help. These questions will help you reach your target market. What is more important is you will be able to reach them in a way that will convert prospective customers into buying customers.


Who is my perfect customer?


You must define who your perfect customer will be. This can be determined by age, gender, location, education, or in reality whatever factors you see fit. With this information, you will be able to communicate your offer at the level that suits them best.

Seller with prospective client 


What questions

This goes hand in hand with question one. If someone wants to hire me, buy my service, or product, what questions will he or she be asking? The best way to determine this is to ask the people who fit your profile as a perfect customer. It is best to do this one to one when possible. If it isn't possible ask yourself why, and go back to the drawing board.


Which order

In what order will the information make the most sense to my target audience? Everything you do should focus on your potential customers question, “What is in it for me?” For many marketers a good thing to do is consider your potential customers question, “What am I going to gain from working with or buying from this person?”

 What questions should a brand owner ask

Skill set

How can I make a good first impression with my skill set? It is important to realize if you are marketing on the internet, you never know how or where people are going to find you. Your good first impression thinking has to follow you to every social media you use and in every step of your funnel. Every internet business has a funnel although there are some who don't realize they do. Even those who use what used to be considered conventional marketing have to consider where your potential customers are going to get their first impression and what this impression is going to be.


How can I filter out the tire kickers and vampires? Personally I love tire kickers. This means they have an interest, with them it just takes a little finesse. For years my father bought & sold classic and antique cars. When I was there he turned every tire kicker over to me. Every single time, the tire kicker drove away in the vehicle. Vampires, those who want to take and give nothing in return we have all met and many wish they had a way to keep these from coming through the filter.



How can I make everything as simple and as logical as possible for the prospective client? Very few people admit to buying based on emotion. If you don't reach them on an emotional level though, logic isn't going to help. Buyers want things simple. As a business owner you should want the buying experience to reach the prospective buyer logically through an emotion. Then the buying experience to be as simple as possible.



What can I do to build trust? Know, like, and trust all come into play. People buy people, before they buy from them. Would you buy a trip to outer space if you didn't know Elon Musk? You would want to know that he cared about your safety on that flight at the very least. ©October 25, 2018 4:00 PM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.


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