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Dennis Thorgesen
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Are you marketing your brand as a believer in Freedom?

Published on 5/5/2019
For additional information  Click Here

Are you marketing your brand as a believer in Freedom?

Lisech eMarketing logo

Today worldwide, the biggest freedom afforded everyone is an ability to die for what you believe. This makes it important though to brand, then marketing yourself as a believer in the freedom of everyone to choose their own financial well being.

In every economy in the world today people can choose their level of financial freedom

It is being done by people starting, marketing, and running their own businesses. Although I personally don't advise it, people can have their own business even if they do nothing, other than starting it. In at least one business case I am aware of people can actually earn by doing nothing, they will earn more though if they try earning from it. The reason I don't recommend doing nothing is the time it will take to see success.

Costs vs rewards

In some countries you can deduct from taxes the money you spend on your business if it doesn't make a profit. In America you have three years to show a profit. To find out more about this in your country please talk to the person who gives your tax advice.


In today's world most people are slaves to their countries economy. This doesn't have to be the case. Starting a business is as simple as finding a need those local to you, or worldwide have, then finding a way to fill that need.

People making the choice to brand and market their business

My first business I started at the tender age of 15

What I did was find a need, in my case that need was local farmers and contractors who were having to do a lot of hand digging. My company (me) did the digging for them in places where their equipment couldn't reach.


In my case I put up fliers everywhere they were allowed in my local area. They were nothing special, everyone was printed by hand. At age 15 when I started I didn't have the money to pay a printer. Then I started wearing out phone books. In the Nineteen sixties cold calling was accepted practice. It was actually used in every offline business I owned or was part owner.

It didn't take long to learn

If I tried to sell my services I heard NO quite often. This isn't how a phone is supposed to be used. It's function is to build friendships with people you currently don't know. In time, using this method you will find buyers and your friends once they know what you do will refer those they know who need your product or service.

Know, Like, Trust

People who become your customers do because they believe they know you, they learn to like you, and trust that you will deliver on your promise. This is true for every business in existence. Brands market to build the same things an individual does.

Every brands product is freedom

I know, you are going, “Excuse me, how can this be?” “My product or service has nothing to do with freedom.” If you are not freeing your customers from something you won't stay in business long. At the very least you are giving people a freedom of choice.

Pain and pleasure

Look at your product or service. What pain for your potential customers will it alleviate? This freedom from pain is what you market in that case. For pleasure it can be a little harder. Think of Volkswagon(R) and Mercedes(R), they both provide personal transportation. Volkswagon markets itself as an alleviation to pain. Mercedes on the other hand markets to pleasure.

I have driven both, in the end each got me where I intended to go. The Mercedes was much more pleasant to drive. Pleasure feeds those with self esteem issues. A side note here, although I drove both, I have never owned either of these brands.

Want a little help?

If it would help to have someone to talk with that can help you understand what is necessary to create a viable personal brand please feel free to follow the link above or below for a no cost personal brand consultation. © May 5, 2019 10:00 AM CDT Dennis Thorgesen, personal, business, brand marketing consulting and creation, Lisech eMarketing, all rights reserved.


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