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Louise Kinnear
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Louise Kinnear   My Press Releases

Thinking Outside the Box.. the how to

Published on 6/18/2017
For additional information  Click Here

When innovators talk about thinking outside the box, they mean coming up with creative ways to solve problems – new ways to look at things. How do they do it? How can you do it too? We first have to ask what the “box” is. Then we can look at how to get outside of it.


The “box” is the normal way of doing things and looking at things. It is the assumptions that almost everyone involved is making. The best way to start thinking out of the box then, is to identify and challenge all the assumptions that make up thinking inside the box.

One of the major liquor brands was faltering years ago, and they couldn’t seem to boost their sales. Promotions, lowering the price, getting better shelf placement – these were the “in the box” solutions. Then someone challenged the assumptions, by asking “What if we stopped the promotions and just raised the price?”

The price was raised as an experiment, and sales soon doubled. As it turns out, some types of liquor are bought quite often as gifts. Buyers don’t want to buy the most expensive one, but they also don’t want to seem cheap, so they won’t buy products that don’t cost enough. Now imagine what happens to your profit margins when you raise the price and double the sales. That’s the power of thinking outside of the box.

Ways To Get Outside The Box

Challenging assumptions is a powerful creative problem solving technique. The difficult part is to identify the assumptions. If you are designing a new motorcycle, write down assumptions like “speed matters,” “it has to run on gas” and “it needs two wheels,” not because you expect to prove these wrong, but because challenging these can lead to creative possibilities. Maybe the time has come for an electric three-wheeled motorcycle.

Another way to get to creative solutions is to “assume the absurd.” This is either fun or annoying, depending on how open-minded you can be. All you do is start making absurd assumptions, then finding ways to make sense of them. The easiest way to do it is by asking “what if.”

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